2024 Autumn Seasonal Planner
Whilst the supply chain still feels the effects of the 2019 pandemic, even four years on, there are other growing areas of concern making business in the retail industry even trickier. From increasing consumer pressures on sustainability and lower brand loyalty to rising inflation and financial instability the world over, you need to ensure your stock meets the demands of today’s landscape and balances the pressures and trends of the consumer to guarantee good sales.
Our job at Simply Brands is to offer solutions, products and peace of mind to ease those very real concerns and create a reliable, cost-effective and great-value flow of products coming into your store and off those shelves. Our supply chain is built on solid business relationships to keep costs low and reliability high. Particularly as shipping pressures ease in 2024 with the growth of container fleets globally, we are able to offer a brighter, well-connected supply chain for our distributors and stockists with products that are not only great value, but meet the demands and trends of the season.
So, what should you be ordering in stock now for Autumn 2024?
Home Cooking – The rise of popularity in kitchen appliances is still seeing a steady increase as consumers look to improve their skills and create cost-effective restaurant-quality meals at home. Our Simply Living slow cookers and air fryers meet those trends with excellent value for money. Taking those culinary skills to the next level is our triple slow cooker! It’s perfect for more complex meals, and different options (maybe you have meat-eaters and vegetarians in the house). Or how about a curry night as the cold, dark nights draw in? You can have three different curries on the go for everyone to choose their favourite.
It's a well-known fact that tumble dryers are a huge consumer of energy in the home. Heated airers can save you money with every wash with their consumption costing up to half of that of a tumble dryer, while drying twice as much laundry! They are a sound investment in the home to save money, and the planet. Our winged electric airer folds up for easy storage, but when fully opened holds ample amounts of laundry. It’s easy to use and clean too, so those laundry chores become a breeze! We firmly recommend a heated airer to enable our clients and consumers alike to make homes more efficient and environmentally friendly, as well as cost-effective.
Now, as Autumn settles in and Winter is on the horizon, consumers are beginning to batten down the hatches for the season, snuggle up and spend time in their nests. The rising cost of living means many consumers are spending more time at home than out and about. We often see an uplift in sales for home furnishings and furniture during this time as everyone looks to create a space they love to be, whatever the weather outside. From snuggly Simply Living teddy-fleece bedding and electric heated blankets to cushions, throws and rugs. It’s all about creating the ultimate ‘Hygge’.
However, attentions aren’t solely on the home. As the weather shifts, consumers are looking for ways to make their commutes and holiday travels more reliable and safe. Car maintenance at home can not only save a huge amount of money, but enable consumers to keep on top of their car effectively for better running and longer use. Our range of Simply Auto car maintenance products and kits are easy to use. Many are also universal so consumers don’t need to worry about the specifications for fitting and can feel confident in what they’re buying. We also offer simple instructions and information with each product to empower consumers to undertake the maintenance themselves.
Taking this a step further, we provide an excellent range of breakdown and recovery products. These are particularly helpful for those taking on longer journeys during Autumn and Winter. They’re also handy for parents to add to the boot of their kids’ cars for peace of mind when they’re out on the road for their first darker, colder, wetter season.
During the darker seasons, it’s also a good time to put extra effort into home security. There are more thefts and burglaries in Autumn and Winter, so it’s really important consumers are taking the necessary steps to deter and stop them. Darker nights, new toys, tech and products in the home… all create the perfect means and motive for theft, but with our home and automotive security solutions, consumers can create excellent deterrents. The Simply Living Video doorbells, home security cameras and car covers are just three simple ways this can be achieved.
And so, by analysing the pressures we face in the industry as a whole in 2024, and the requirements and expectations of the consumers, we have crafted the perfect collection of products that are excellent value and superior quality. Providing products that strike this balance is something we are always working on, and as we progress through 2024, you’ll see our Simply Brands catalogue grow to meet those consumers’ demands and ease industry pressures.
Don’t forget many of our products are available for private label. We mentioned that consumer brand loyalty is lower than before, but this provides an opportunity for your business to expand into new products that are seeing a rise in interest as consumers seek to find the perfect product, no matter the brand behind it. Just get in touch with our team to find out more.
