With Automechanika Frankfurt fast approaching, preparations are well underway at Simply Brands Group. From developing a fresh new booth design to selecting samples, planning displays and making sure every detail is ready for the show floor, there has been plenty happening behind the scenes.
Taking place from 8–12 September 2026, we’ll be exhibiting in Hall 3.1, Stand C63, where visitors will be able to meet the Simply Brands team and explore a wide range of products, brands and new opportunities for the European automotive aftermarket.
Bringing the Simply Brands Portfolio to Frankfurt
This year, our stand will showcase several key brands from across the Simply Brands portfolio, including Simply Auto, Simply Tools, Invisible Glass, FRSH Scents, Carfume, SBxPRO and Fine & Dandy.
As our largest automotive range, Simply Auto now encompasses more than 900 products across 13 product categories, covering everything from cleaning and vehicle maintenance to EV accessories, breakdown recovery, lighting, security, interior and exterior accessories and windscreen wipers. Visitors to the stand will be able to see a selection of these ranges first-hand, including some of our latest developments across automotive cleaning, maintenance and spray paints.
We’ll also be showcasing Simply Tools, our growing range of practical products for automotive, trade and DIY use. With more than 100 products across six categories, the range has been developed around dependable performance, user-focused design and everyday practicality.
Two European Firsts
One of the biggest highlights of the show will be the European debut of SBxPRO and Fine & Dandy.
SBxPRO is our trade-focused range created specifically with workshops, garages, technicians and automotive professionals in mind. Frankfurt will give us the opportunity to introduce the range to a wider European audience and showcase a selection of professional workshop products designed around performance, reliability and practical everyday use.
Alongside SBxPRO, Fine & Dandy will also be making its first European appearance. Built for modern retail, the brand combines useful everyday products with playful design, bold retail-ready packaging and strong impulse-purchase appeal. The range spans categories including car and travel, tech and gadgets, games and entertainment, outdoor and personal products, keyrings, bumper stickers and home and cleaning. With the brand already available in more than 370 stores and over 500,000 units sold, we’re looking forward to presenting its retail potential to new European partners.
Automotive Fragrance on Show
Our stand will also shine a spotlight on our growing automotive fragrance offering, bringing together FRSH Scents and Carfume. FRSH Scents combines premium fragrances with original, retail-ready formats, while its recent acquisition of luxury car fragrance brand Carfume brings together two of the fastest-growing names in the category. By combining FRSH Scents’ strength in innovation and retail execution with Carfume’s premium, designer-inspired positioning, the partnership creates a broader offering across both impulse and luxury fragrance markets.
At Automechanika Frankfurt, visitors will have the opportunity to discover FRSH Scents and Carfume side by side, explore their distinctive approaches to automotive fragrance and see the strength of the combined portfolio.
For us, Automechanika is not only an opportunity to showcase products. It’s a chance to meet existing partners, connect with new retailers and distributors, discuss private label opportunities and explore where our ranges could go next.
We’re looking forward to welcoming visitors to Hall 3.1, Stand C63 from 8–12 September.
Heading to Automechanika Frankfurt? Come and say hello to the Simply Brands team, or get in touch with us ahead of the show to arrange a meeting.
